In December, we introduced the Senior Living Reputation Leaderboard, a monthly benchmark designed to spotlight the senior living brands delivering the strongest, most consistent reputation performance across their portfolios.
Now, with our January data refresh complete, we’re excited to share the latest Top 10 brands along with the month-over-month movements that reveal who’s gaining momentum and why.
Footnote:
“NEW” indicates brands entering the Top 10 for the first time this month.
This month’s leaderboard reflects both stability at the top and meaningful movement within the Top 10.
The Top 3 brands remained unchanged for a second consecutive month. This is a strong indicator that sustained reputation leadership is driven by repeatable, portfolio-wide practices rather than short-term review spikes.
At the same time, the composition of the Top 10 shifted. Trustwell Living and Sundale Senior Living both joined the leaderboard this month, replacing Highgate and Kisco Senior Living, which moved outside the Top 10. These changes highlight how competitive the rankings are at this level, where relatively small differences in performance can determine whether a brand moves in or out of the leaderboard.
Beyond new entrants, several brands saw notable position changes within the Top 10. Dial Senior Living and Northbridge Communities each climbed multiple spots, reflecting steady gains across key reputation metrics rather than outsized changes in any single area.
These movements highlight a core theme of the leaderboard: while sustained excellence creates stability at the very top, the margins inside the Top 10 are narrow, and maintaining position requires consistent execution.
While the Top 10 brands have been relatively stable month over month, the data shows significantly more movement outside the leaderboard. Several operators made meaningful gains, while others experienced notable declines. This reinforces how quickly momentum can shift when performance trends change.
Taken together, these movements reinforce a core dynamic of the Reputation Leaderboard: relative performance matters as much as absolute performance. In a crowded field, small differences in consistency, review recency, and portfolio-wide participation can quickly separate brands that are building momentum from those that are losing ground.
Understanding why those small differences have such an outsized impact is exactly what this benchmark is designed to illuminate.
Our rankings are based on the Senior Living Reputation (SLR) Scores of all communities in a brand. The SLR Score™ provides a simple, standardized way to measure a community’s Google review performance and understand how prospective families perceive a location. This reflects real-world decision-making behaviors and helps communities understand what prospective families see.
For more details on the SLR Score™ see our blog post here.
You can check out your brand’s ranking and performance against important review KPIs in our Senior Living Reputation Intelligence Center – or contact our team to learn how we can help you monitor and improve your on-line reputation.
* Note that the rankings and data associated with each brand are current as of January 1, 2026.
Analysis of data across 6,600+ senior living communities reveals a widening gap in reputation performance. While many communities saw scores decline, others improved quickly through consistent review cadence and small, focused actions that made an outsized impact.
Fresh reviews are slowing across senior living, and that slowdown is an early warning sign for reputation and local visibility.
