The search for the right senior living community typically begins online with a simple Google query like ‘senior living near me.’
What happens next is crucial: prospects browse through community ratings and reviews, using that information to decide which communities to contact and eventually visit for a tour.
When assessing community reputation, star rating is often considered the most significant factor as a poor rating can turn consumers away immediately. Even a great star rating will be discounted or disregarded by prospects however, if other aspects of a community’s review aren’t up to par.
So what do prospects look for?
The Senior Living Reputation (SLR) Score is a standardized metric to help senior living brands measure and benchmark their Google review presence across the four key performance indicators above. Using a proprietary weighted algorithm, each location receives a score out of 100—providing a clear, at-a-glance understanding of how each community is performing in the eyes of prospective families. These scores can then be averaged at the brand level to see how your brand compares across the industry.
96% of respondents say that reviews play a crucial role in their healthcare-related searches
BrightLocal Local Consumer Review Survey 2023
