Each month, we track reputation performance across more than 200 senior living brands using our Senior Living Reputation (SLR) score — giving a clear picture of who’s leading the industry and where momentum is building (or slipping).
February’s snapshot shows a familiar story at the very top, but there is meaningful movement just below the surface.
This month’s top performers continue to demonstrate that strong online reputation isn’t accidental — it’s operational.
February 2026 Top 10 Brands by SLR Rank:
Seven of January’s Top 10 brands held their positions this month: a powerful signal that high-performing reputation programs tend to be sustainable when actively managed.
At the same time, we welcomed Solera Senior Living, Brightview Senior Living, and Marquis HCS Senior Housing into the Top 10, replacing Sundale Senior Living, Trustwell Living, and MBK Senior Living.
The takeaway: The top tier is stable, but not untouchable. Brands that aggressively improve core KPIs can break into elite territory.
Some of the biggest stories this month came from brands making rapid reputation gains across their portfolios:
These brands didn’t inch forward, rather they made significant progress by addressing underperforming locations head-on.
On the other side of the leaderboard, several operators experienced noticeable declines:
What stands out is that declines were closely tied to growth in low-SLR communities — a trend that often compounds if left unaddressed.
Looking beyond individual brands, the industry as a whole saw a subtle but important shift:
That may sound small, but over time this kind of gradual erosion can meaningfully impact lead trust, tour conversion, and overall brand perception.
The pattern is becoming clear:
✔ Brands that actively manage reviews, responses, and KPI gaps improve quickly
❌ Brands that don’t tend to drift downward — quietly but consistently
Reputation performance in senior living is not static, and tthe February data reinforces three core truths:
In world of digital-first decision making reputation momentum is quickly becoming a competitive advantage, or a silent growth killer.
Our rankings are based on the Senior Living Reputation (SLR) Scores of all communities in a brand. The SLR Score™ provides a simple, standardized way to measure a community’s Google review performance and understand how prospective families perceive a location. This reflects real-world decision-making behaviors and helps communities understand what prospective families see.
For more details on the SLR Score™ see our blog post here.
You can check out your brand’s ranking and performance against important review KPIs in our Senior Living Reputation Intelligence Center – or contact our team to learn how we can help you monitor and improve your on-line reputation.
* Note that the rankings and data associated with each brand are current as of February 1, 2026.
Cautionary tales where senior living communities shared the exact same Google rating but had dramatically different underlying reputation signals.
