The October 2026 Senior Living Reputation Leaderboard includes more than 200 operators representing over 7,000 senior living communities.
This month’s results show two encouraging trends. The industry has more communities achieving high Senior Living Reputation scores than it did at the beginning of the year, and fewer communities remain in the lowest-performing category.
At the top of the leaderboard, the strongest operators are doing more than maintaining favorable Google ratings. They are consistently generating positive reviews, receiving them recently and sustaining strong sentiment across their latest feedback.
To keep the leaderboard focused on operators with a meaningful portfolio, the October ranking includes brands with at least five monitored communities.
Kensington Senior Living leads the October leaderboard with an average SLR score of 95.87 across eight communities.
Every Kensington community earned a score of 90 or higher. That portfolio-wide consistency is especially notable: Kensington did not have a single community in either the medium- or low-performing category.
Dial Senior Living ranks second with an average score of 95.62 across 27 communities.
Twenty-five of its 27 communities scored at least 90, and none fell below 75. Dial’s combination of an elite average and strong performance across a sizable portfolio makes it one of October’s clearest standouts.
The Arbor Company takes third place with an average SLR score of 95.50.
Of its 48 monitored communities, 46 scored 90 or higher. Only two were in the medium category, and none were in the low category. The Arbor Company’s results demonstrate that exceptional reputation performance can be achieved across a larger operating footprint.
Silverado Senior Living ranks fourth among eligible operators, averaging 94.76 across 26 communities.
Twenty-three communities earned high SLR scores, while the remaining three were in the medium category. None scored below 75.
Marquis HCS Senior Housing moves into the top five with an average score of 94.44 across 12 communities.
Ten communities scored at least 90, and the other two remained in the medium category. Its average improved by nearly a full point from September, helping Marquis advance eight positions in the overall brand rankings.
Western States Lodging and Management earned an average SLR score of 94.35 across 19 communities.
Eighteen of those communities were in the high-performing category, with one in the medium category and none below 75. Its average increased by 0.86 points from September.
Thrive Senior Living ranks seventh with an average score of 94.22 across eight communities.
Seven communities scored 90 or higher, while one was in the medium category. Thrive continues to pair a strong overall average with consistent results across its portfolio.
Vi Living recorded an average SLR score of 94.21 across ten communities—and every one of those communities scored at least 90.
Its longer-term progress is even more impressive. Among the same ten communities tracked in both January and October, the average score increased by approximately 8.9 points. Nine of the ten communities improved during that period.
MBK Senior Living ranks ninth with an average score of 94.17 across 38 communities.
Thirty-three communities scored 90 or higher, while the remaining five were in the medium category. MBK had no communities below 75 and improved its portfolio average by 0.62 points from September.
Watercrest Senior Living completes the October top 10 with an average score of 93.91 across seven communities.
Every Watercrest community scored at least 90. Its average rose by 0.91 points from September, moving the operator eight positions higher in the overall brand rankings.
The primary leaderboard highlights the highest average SLR scores, but portfolio size provides important context. Sustaining strong reputation performance across dozens—or even hundreds—of communities presents a different operating challenge.
Life Care Services delivered October’s strongest performance among operators with at least 50 monitored communities. Its 115 communities averaged 93.66, placing the company just outside the overall top 10.
Even more notably, 100 Life Care Services communities scored 90 or higher, while none scored below 75.
Other large-portfolio leaders included:
These results show that high reputation performance is not limited to small or highly concentrated portfolios. Several of the industry’s larger operators have built strong results across broad groups of communities.
The October snapshot included 7,043 senior living communities with an average SLR score of 85.14.
Nearly half of the communities in the dataset are now high performers:
That distribution has improved since January. At the beginning of the year, 42.2% of communities were in the high-performing category and 16.5% were below 75.
Since then, the high-performing share has increased by approximately 2.9 percentage points, while the low-performing share has declined by approximately 2.4 points.
Because communities have been added, removed and transferred between operators during the year, these figures should not be interpreted as a perfectly fixed-population comparison. They do, however, indicate that the overall distribution of senior living reputation performance is moving in a positive direction.
Industry-wide performance was nearly unchanged from September. The average community SLR score declined by only 0.03 points, from 85.17 to 85.14.
The composition of the market improved slightly despite that essentially flat average. The number of communities scoring below 75 fell from 1,017 to 995, while the number scoring 90 or higher increased from 3,170 to 3,174.
That makes October less a story of dramatic month-over-month growth and more one of maintaining the progress achieved earlier in the year.
Individual scores naturally fluctuate as reviews age, new reviews are posted and recent-review sentiment changes. The strongest operators distinguish themselves by managing those factors consistently across their portfolios rather than relying on isolated bursts of positive feedback.
The Senior Living Reputation (SLR) Score combines four important measures of a community’s Google review performance:
The October leaders perform well across all four dimensions. Their results reflect sustained review activity, consistently positive recent experiences and strong execution across most—or all—of their communities.
That consistency is what separates genuine reputation leadership from a high score at a handful of locations.
The Senior Living Reputation Leaderboard tracks more than 200 senior living operators and over 7,000 communities.
Scores are based on publicly available Google review data and calculated using a proprietary methodology incorporating overall rating, positive-review recency, positive-review volume and recent-review sentiment.
The October leaderboard reflects data captured on October 1, 2026. Brands must have at least five monitored communities to qualify for the primary leaderboard.
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